BMW/MINI appoint AW’s Prestige Site to Approval Programme

AW Repair Group is delighted to formally announce its appointment to the BMW/MINI Approved Bodyshop Programme.

Working in partnership with Soper of Lincoln, AW’s prestige repair centre at Sleaford, Lincolnshire, will be the only fully compliant independent BMW & MINI approved repairer in the county having invested in the brand’s paint colour system.

The addition of BMW and MINI brand approval takes the site’s prestige manufacturer portfolio to seven joining Jaguar, Land Rover, VW, Audi and Lexus as well as structural aluminium accreditation.

AW Repair Group’s Managing Director Andrew Walsh said: “Having a recommendation from such a long standing and reputable franchised dealer like Soper is a great accolade for AW, in the local community and the wider crash repair industry.”

The additional approvals were a strategic move for AW Repair Group.

“And the relationship is strong from both sides,” added Andrew. “BMW and MINI car sales were among the best throughout 2016, selling 170,000 cars in the UK and representing a record 9.6% of the UK car park.”

Andrew Tullie, Managing Director, Soper of Lincoln commented: “I’m very pleased to be working with AW Repair Group in this mutually proactive relationship. BMW/MINI is a leader in advanced technologies and we need a trusted skilled and responsive bodyshop to ensure our customers are fully reassured in the event of an accident.

Steve Hoe, AW’s Group Manager of Manufacturer Approvals, and Jade Johnson, Business Development, Marketing & Communication have been actively managing the pre-audit process to ensure personnel across the whole business are involved and prepared.

Added Steve: “Our aim is to ensure the business can repair modern day vehicles of all technologies and our technicians have already completed many of the BMW/MINI compliancy training programmes which are extremely comprehensive and advanced including BMW/MINI Steering & Chassis Technology Training, BMW/MINI Bodyshop Electrical Principles, BMW/MINI Bodyshop Passive Active Safety Systems, Advanced Vehicle Construction & Repair Training.”

 

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