AS part of AW Repair Group’s on-going brand awareness the business is pleased to launch its newly designed website.
The site aims to send out a strong message to promote the company’s slogan – Keeping you moving – and illustrate their commitment to a customer centric approach delivered by the positive and friendly front line teams.
The modern and mobile friendly website launch coincides with strengthening the AW branding across its four sites. This includes a redesign of the reception areas with the striking corporate blue and orange seating, branded glass screens and welcoming drop-fronted customer liaison reception units.
Jade Johnson, Business Development, Marketing & Communications at AW said: “We had a lot of information on our website, perhaps too much, and monitoring our web tracking statistics helped us to decide which areas the customers need most frequently and quickly.
“It is now divided into four main sections – About us, Customer Services, Locations and Partners – which is streamlined, user friendly and information can be located easily.
“About us provides an insight into the background of AW. We have chosen to promote our services under the general banner Customer Services where our ‘Quick Quote’ feature can be found. The Locations page helps users locate their nearest AW site and our Partners section promotes the manufacturer and insurance approvals across our group.”
The website redesign, which follows on from the launch of the AW Crash App in 2015, has all the functions of a fully integrated mobile device platform.
A streamlining of digital communication processes during autumn has also increased customer interaction.
“Our customer post-repair email encourages customers to give feedback and we now receive the majority of our CSI scores from this email link, the App and the website, compared to the previous freepost cards,” added Jade.